With the growing number of stock photography websites available today, corporations have a tough decision to make. Should my business purchase stock photography or hire a photographer? Although simply purchasing stock photos featuring business life and culture might seem to easily fill the need for images on a corporation’s website or collateral materials, it’s important to consider the loss of impact and personal touch that going this route will incur. Businesses need to stand out from the crowd and display the value they have to offer front and center. While stock images might appear clean and glossy at first glance, they never really quite represent any one particular business just right. Especially when you consider that many other businesses might be using the exact same royalty-free images.
People make the difference. Business requires people. Real people. Using original photography to spotlight your team brings that extra personal touch making it easy for clients to trust you and feel related to your business. After all, nothing sets your business apart from the rest better than the team of people working to make it happen. Their skills and experience are why other companies choose to work with you. Their attitudes and work ethic make doing business more enjoyable and productive.
I take pride in helping businesses regain some of that personal touch that’s so easily lost in our web-driven society. When CSG Government Solutions was redesigning their new corporate website they knew the advantages I’m talking about. For them, it’s all about the people. Their team is packed with decades of experience. It’s important for them to make sure their clients are fully aware of this. For their clients, being able to see exactly who they are working with and better understand that employee’s role adds trust and confidence. It was a sincere pleasure to work with CSG and help capture the real people that make their company special. People will always be the real differentiator.